Understand the asset, research the market and explore potential opportunities.
A property walk and on-site ideation session with key stakeholders gets the collaborative process started.
A deep dive into the location, competitive set, aspirational set and market opportunities.
When a Property Improvement Plan is part of the equation, we review the scope of work to determine the right approach to address the brand requirements.
Utilizing the research, we analyze the strengths, weaknesses, opportunities and threats that impact your asset.
Analysis Phase Deliverables
Utilize the research, collaboratively investigate the possibilities and make strategic recommendations.
Collaborative session to gain alignment on the research take-aways and strategic goals for the asset.
Set your asset apart from the competition by finding opportunities to differentiate through design, operations and offerings.
Where does your asset play in the market? What is your branding/re-branding strategy?
Unlock Return-on-Investment opportunities and explore value enhancements.
Planning and Design Opportunities
Investigate the physical asset and design aesthetics to explore opportunities for enhancement.
Consider the economic, social and environmental impact of the asset.
Strategy Phase Deliverables
Create a comprehensive plan of action to unlock the true potential of your asset.
Vision statement and executive summary.
How can the asset be best utilized to address market opportunities and drive greater value?
Scope of Work (SOW)
Detailed description of the work required to achieve the project goals.
Planning and design opportunities for consideration.
We will review and comment on your project budget or generate an order-of-magnitude budget.
Guidance Phase Deliverables
We do the proper planning and research prior to the session to ensure a successful workshop.
We harness the power of your team with a guided workshop to deliver intelligence and insights.
We will curate, consolidate and present the strategic ideas and recommendations generated from the workshop.
Create an RFP process that reflects your goals and objectives to set the project up for success.
Bring the right partners to the table that will deliver results. We will have recommendations...
Set your team up for success with an organized project kick-off.