DESIGN DUE DILIGENCE
VISION
STRATEGY
STRATEGY
Understand the asset, research the market and explore potential opportunities.
Tour
A property walk and on-site ideation session with key stakeholders gets the collaborative process started.
Market Research
A deep dive into the location, competitive set, aspirational set and market opportunities.
PIP Review
When a Property Improvement Plan is part of the equation, we review the scope of work to determine the right approach to address the brand requirements.
SWOT Analysis
Utilizing the research, we analyze the strengths, weaknesses, opportunities and threats that impact your asset.
Analysis Phase Deliverables
- Competitive and Aspirational Set
- Market Opportunities
- PIP and Scope Approach
- SWOT
- Opportunities
STRATEGY
STRATEGY
STRATEGY
Utilize the research, collaboratively investigate the possibilities and make strategic recommendations.
Workshop
Collaborative session to gain alignment on the research take-aways and strategic goals for the asset.
Differentiation
Set your asset apart from the competition by finding opportunities to differentiate through design, operations and offerings.
Positioning
Where does your asset play in the market? What is your branding/re-branding strategy?
Value Creation
Unlock Return-on-Investment opportunities and explore value enhancements.
Planning and Design Opportunities
Investigate the physical asset and design aesthetics to explore opportunities for enhancement.
Sustainability
Consider the economic, social and environmental impact of the asset.
Strategy Phase Deliverables
- Summary of Opportunities
- Positioning Strategy
- Design Recommendations
GUIDANCE
STRATEGY
GUIDANCE
Create a comprehensive plan of action to unlock the true potential of your asset.
Narrative
Vision statement and executive summary.
Programming
How can the asset be best utilized to address market opportunities and drive greater value?
Scope of Work (SOW)
Detailed description of the work required to achieve the project goals.
Design Recommendations
Planning and design opportunities for consideration.
Budget
We will review and comment on your project budget or generate an order-of-magnitude budget.
Guidance Phase Deliverables
- Narrative
- Program/SOW
- Design Recommendations
- Budget
WORKSHOP FACILITATION
PREPARE
WORKSHOP
WORKSHOP
We do the proper planning and research prior to the session to ensure a successful workshop.
WORKSHOP
WORKSHOP
WORKSHOP
We harness the power of your team with a guided workshop to deliver intelligence and insights.
REPORT
WORKSHOP
REPORT
We will curate, consolidate and present the strategic ideas and recommendations generated from the workshop.
PROJECT TEAM ASSEMBLY
REQUEST FOR PROPOSAL
REQUEST FOR PROPOSAL
REQUEST FOR PROPOSAL
Create an RFP process that reflects your goals and objectives to set the project up for success.
ASSEMBLE THE TEAM
REQUEST FOR PROPOSAL
REQUEST FOR PROPOSAL
Bring the right partners to the table that will deliver results. We will have recommendations...
PROJECT KICK-OFF
REQUEST FOR PROPOSAL
PROJECT KICK-OFF
Set your team up for success with an organized project kick-off.